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Schedule and Sessions

All conference sessions will take place at the headquarters hotel, the Hyatt Regency Miami. Exact meeting rooms and times for sessions as well as offsite event locations have not been confirmed. Please check this page regularly for updates.

2007 Session Handouts

Friday, November 2, 2007 - Preconference
8:00 a.m. - 5:30 p.m.	Registration/Exhibits Open
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 9:30 a.m.	Preconference Welcome
9:45 a.m. - 12:30 p.m.	Sponsorship Bootcamps
How to Become a Valued Partner: Mastering the Secrets of the Cultural Consumer to Sell More Sponsorships Sponsorship Today: What Works? What Doesn’t?
12:45 p.m. - 2:00 p.m.	Lunch and Plenary Speaker
2:15 p.m. - 3:45 p.m.	Case Studies
Creating Corporate and Other Nonprofit In-Kind Partnerships How Can An Art Fair Change the Image of a City in Just 5 Years? By Successfully Partnering with Government and Business! StageVision: New Media and the Theater-Going Experience Measure for Measure: How to Know If You're Making an Impact on Target Audiences
3:45 p.m. - 5:30 p.m.	1:2:1 Professional Clinics
4:00 p.m. - 5:30 p.m.	Case Studies Repeat
6:30 p.m.	Dine Arounds
Saturday, November 3, 2007 - Main Conference (Day 1)
8:00 a.m. - 5:30 p.m.	Registration/Exhibits Open
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 10:30 a.m.	Keynote Address
10:45 a.m. - 12:00 p.m.	Sessions
Direct Mail in the New Frontier: Here to Stay or Only a Click Away Market Segments of the Future: Engaging Asian Audiences There Has To Be Some "There" There: Optimizing Web 2.0 Content
12:15 p.m. - 2:00 p.m.	Networking Lunch
2:15 p.m. - 3:45 p.m.	Sessions
Cross-Pollinating to Reach New Audiences: List Segmentation And She Told Two Friends: Social Networking to Build Audiences From Lip Service to Real Service: Reaching Audiences with Disabilities
3:45 p.m. - 5:15 p.m.	Sessions
Branding: Where Images Matter One For All and All For One! Collaborating to Get Local Market Audience Data
6:00 p.m. - 9:00 p.m.	Opening Reception
Sunday, November 4, 2007 - Main Conference (Day 2)
8:00 a.m. - 5:30 p.m.	Registration/Exhibits Open
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 10:15 a.m.	Sessions
Adventures in Cultural Tourism: First You Brand Low Cost? No Cost! Guerrilla Marketing on a Shoestring Marketing Segments of the Future: Reaching Latino/Hispanic Audiences
10:30 a.m. - 11:45 a.m.	Sessions
Adventures in Cultural Tourism: Then You Develop Packages The $50,000 Question: Pricing Your Arts Offering Staying Out of Hot Water: Legal Issues with New Media
12:00 p.m. - 1:30 p.m.	Lunch with Plenary Speaker
1:45 p.m. - 3:15 p.m.	Sessions
Podcasting and Beyond to Reach Young, and Forever Young, Audiences At The Table: Making Marketing's Voice Count in Organizational Leadership
3:30 p.m. - 5:00 p.m.	Mosh-Pit Best Practices Resource Room
5:30 p.m. - 6:15 p.m.	Arts Action Fund Reception and Fundraiser
6:30 p.m.	Dine Arounds
Monday, November 5, 2007 - Main Conference (Day 3)
8:00 a.m. - 12:30 p.m.	Registration/Exhibits Open
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 10:30 a.m.	Sessions
Stop Taking Attendance and Start Measuring the True Impacts of Your Programs Customer Relationship Management: Suspects to Prospects to Audiences
10:45 a.m. - 12:00 p.m.	Closing Plenary Session

For more information about this program or any Americans for the Arts programs and services, please contact us by e-mail or call us at 202.371.2830


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