keynote and plenary speakers
This year's conference will feature the following prominent speakers:
Sunday, November 9, 2008
Plenary Lunch with Patricia Martin
President, LitLamp Communications
12:45 p.m.–2:00 p.m.
RenGen: Renaissance Generation
Patricia Martin is president and founder of LitLamp Communications Group, Inc. Martin has over fifteen years' experience in sponsorship marketing. Since founding LitLamp and its forbear, the Martin Resource Group, Inc., Martin has provided counsel to a variety of clients who need to forge and manage innovative communications through sponsorship including: Reading Is Fundamental, League of Chicago Theatres, St. Louis Science Center, Unisys, Hiram Walker, Microsoft, and MCI.
Prior to starting the company, she created and managed a first-of-its-kind sponsorship marketing division for the American Library Association, where she worked with Fortune 100 companies on national campaigns, generating over $6 million in new revenues in 18 months. In 1994, she partnered with Microsoft to build the blueprint for what is now the Gates Library Foundation, an initiative Mr. Gates believes "History will get right," as his most important legacy.
Martin has been featured for her innovative work in sponsorship marketing in The Chicago Tribune, the May Report, IEG Sponsorship Report, The Wall Street Reporter, The Harvard Business Review, and First Business News. In 1998, she was chosen by NAWBO (National Association of Women Business Owners) Chicago chapter as an Influential Woman in Business.
A published author and accomplished speaker, Martin lectures frequently to business and civic groups. She is also visiting faculty at the Lake Forest Graduate School of Management and the University of Chicago.
Monday, November 10, 2008
Opening Keynote Address with Word-of-mouth guru Ed Keller
CEO, Keller Fay Group
9:00 a.m.–10:30 a.m.
Ed Keller has worked for 25 years in marketing and media research, consulting with clients in the corporate, media, agency, and nonprofit sectors.
Known as "one of the most recognized names in word of mouth," Ed lectures at the University of Pennsylvania's Annenberg School for Communication and speaks frequently to business audiences on word-of-mouth marketing. He is a board member of the Advertising Research Foundation, serves as president of the Market Research Council, and is president and director of the Word of Mouth Marketing Association (WOMMA).
The publication of Keller's book, The Influentials, co-authored by Jon Berry, has been called the "seminal moment in the development of word of mouth." Offering a ground-breaking look at the 10 percent of consumers who, by word-of-mouth recommendations, profoundly impact how the other 90 percent vote, make purchases, invest their money, and choose their lifestyles, the book has been featured in leading publications, including The New York Times, The Washington Post, USA Today, Fortune, Fast Company, Smart Money, Ad Age, Adweek, and BrandWeek. According to The Washington Post, "The Influentials...deserves a place on the shelf of anyone in business or politics."
Read about Keller in the February issue of Fast Company.
Plenary Luncheon with Karen Brooks Hopkins
President, Brooklyn Academy of Music (BAM)
12:15 p.m.–2:00 p.m.
The Intersection of Marketing and Fundraising
Karen Brooks Hopkins is the president of the Brooklyn Academy of Music (BAM), where she has worked since 1979. As president, Hopkins oversees the Academy’s 300 full- and part-time employees and facilities, including the 2,100-seat Howard Gilman Opera House and 874-seat BAM Harvey Theater, the four-theater BAM Rose Cinemas, and the BAMcafé. In May 2004, Hopkins concluded a two-year term as the Chair of The Cultural Institutions Group (CIG), which consists of 33 prominent New York City cultural institutions. In this capacity, she also served as a member of the Mayor’s Cultural Affairs Advisory Commission and is currently a member of the Board of NYC & Company, New York’s Convention and Visitor’s Bureau.
Hopkins is an active member of the Performing Arts Center Consortium, a national association of performing arts centers, and served as its chair from 1994–1996. She was also a participant on the Advisory Committee of the Salzburg Seminar Project of Critical Issues for the Classical Performing Arts from 2000–2002 and a fellow of The Cap Gemini Ernst & Young Center for Business Innovation from 2001–2002. In 2005, Hopkins received the Encore Award in Arts Management Excellence from the Arts & Business Council of New York, and chaired the Hospitality and Tourism cluster of the Initiative for a Competitive Brooklyn. In 2006, she was elected by the New York State Legislature to the Board of Regents for a term expiring in 2010.
In 2007, she was named one of the “100 Most Influencial Women in New York City Business” by Crain’s. That same year, she was appointed Commander of the Royal Order of the Polar Star, in recognition of her role in solidifying ties between the performing arts communities of Sweden and the United States.
Hopkins was an adjunct professor for the Brooklyn College Program for Arts Administration for four years. Her widely read book, Successful Fundraising for Arts & Cultural Organizations, currently is available in a revised second edition.
Tuesday, November 11, 2008
Morning Plenary with Alan Brown
Principal, WolfBrown
9:00 a.m.–10:15 a.m.
Emerging Practices in Segmentation
Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. He has studied audiences, visitors, and patterns of cultural participation in almost every major market in the United States. His work focuses on understanding consumer demand for cultural experiences and on helping cultural institutions, foundations, and agencies to see new opportunities, make informed decisions, and respond to changing conditions.
He has authored numerous articles and reports on audience behaviors, trends in cultural participation, engagement practices, and stakeholder value.
Recently, Alan has been writing and speaking about the value system surrounding arts experiences. His essay "An Architecture of Value" appeared in the spring 2006 edition of Grantmakers in the Arts Reader, and serves as the basis for keynote addresses at conferences in Chicago, Los Angeles, Auckland, Sydney, and Edinburgh in 2007.
Prior to his consulting career, Alan served for five years as Executive Director of the Ann Arbor Summer Festival, a multidisciplinary performing arts presenter in Michigan. He holds three degrees from the University of Michigan: a Master of Business Administration, a Master of Music in Arts Administration, and a Bachelor of Musical Arts in vocal performance. Alan makes his home in San Francisco, CA, with a yellow Labrador Retriever named Golden Brown.
