10 simple ways 5/17/2008

become a partner

Join Hundreds of Arts Organizations Nationwide: Become an Official Campaign Partner (pdf)

This highly successful Public Service Awareness Campaign needs you! 

What Are My Benefits as an Official Campaign Partner?

  • More visibility for your organization!
  • Brand new television, radio, print, billboard, and internet ads that can run in national, state, and local media outlets that promote the importance of arts education.
  • Americans for the Arts in partnership with the Ad Council, will distribute the ads to all U.S. media markets—including yours.
  • TV, print, and radio ads will be available in Spanish language.
  • Based on partnership levels, ads are localizable to include names of outreach partners for appropriate media markets.
  • Ads that direct parents to Americans for the Arts’ website where they’ll find enhanced arts education advocacy tools and contact information for your organization.
  • Web button to link to our special arts education campaign site, where we’ll have a comprehensive tool kit available.
  • Four different partner levels available (see Partnership Pledge Form (pdf)).

What Are My Responsibilities As a Campaign Partner?

  • Fax back your partnership pledge form today! (Returning campaign partners receive a special 20 percent discount.)
  • Begin by running the ads in your own organization’s newsletter.
  • If you qualify for localization of the ads (see partnership details), you can add your logo and contact information to ads that will run in your media market.
  • Help promote the ads by pitching them to your own local media contacts.
  • Help place billboards in your city with your local contact information included (depending on your partnership level).
  • Art. Ask for More. It’s already a success! Launched in 2002, the first campaign phase:
    • Earned more than $120 million in donated media over a three-year period!
    • Garnered participation from 367 local and statewide outreach partners nationwide!
    • Art. Ask for More. ads consistently ranked in top 10 of all current Ad Council campaigns for three years.
    • More information about the success of the campaign (pdf).

Note to Existing Partners:
If you renewed your Official Partnership in 2005 or 2006, your partnership is automatically renewed for 2007 and the entire length of the second phase of the campaign.